Using TikTok to Start a Self-Storage Empire with Frazier Robison
Frazier Robison – The owner of Titan Self Storage talks to Neil Henderson and Brittany Henderson, the hosts of The Road to Family Freedom podcast. Frazier is a self-storage investor from the Pacific Northwest who has purchased five facilities in less than two years. He documents his journey and experiences as the owner/operator of a self-storage business to his 360,000 followers on the short-form social media video sharing platform TikTok.
In this episode, we talk to Frazier about how he found his way into storage, how he purchased his first facility by partnering with his brother, the ways in which he manages the day to day operations of his three facilities, as well as how he has become TikTok’s self-storage star.
Post-Interview Analysis
- Key Lessons Learned. Focus on finding the deal before you focus on finding the money. Real estate is one of the few investment strategies that allow you to find something you want to buy, and then go find the money to buy it. Don’t get bogged down trying to find the money. Find a good deal and the money will come. Don’t feel like you need to know everything before you start taking action. Take consistent daily action and learn from doing!
- How did they acquire their knowledge or what knowledge did they need to acquire? He went to the Inside Self Storage show in Las Vegas. He also just learned by doing. He manages the day to day operations of his self-storage facilities, so that’s obviously where he has learned the most.
- How much money did it take to get started? He and his brother put down 25% on a $1.1 million self-storage facility, so about $275,000. But of that down payment, Frazier only put in $19,500 of his own capital.
- How much time does it take now? This is a full-time job. He is managing three self-storage facilities all on his own without any employees.
- Could they do this strategy from anywhere in the world? Not at the moment as he is directly involved with the day to day operations of his self-storage facilities. He and his brother are looking to expand beyond their local area.
Episode Highlights:
- Schedule a video chat with Neil Henderson at roadtofamilyfreedom.com/storage
- How he found his way into storage
- How he purchased his first facility by partnering with his brother
- The ways in which he manages the day to day operations of his three facilities
- How he has become TikTok’s self-storage star
- And much more…
Books and Resources Mentioned
- The Road to Family Freedom: roadtofamilyfreedom.com
- TikTok: @frazierrei
- LinkTree: FrazierREI
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Other Stuff:
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About the author, Neil
Neil Henderson is the co-host of The Road to Family Freedom, a self-storage investor, and avowed proponent of short-term rental house hacking. He founded The Road to Family Freedom to guide busy parents to financial freedom through passive real estate investing.